Your in Good Hands!

Electronic Data Recovery, Sports & Leisure, Home Electronics, Office Furniture and Prized Possessions are just some of the areas that Allstate Insurance covers and each needed an iconic representation for use in print and marketing materials. I was directed to use the corporate blue and the background on each set shown below is a tint of that blue color.

The conceptual underpinning on icons can get a little tricky, especially when the topic is complex or not generally known by the public. But this is the aspect of icon design I really enjoy, it's like being a graphic detective of sorts. The challenge is to discover that iconic visual clues that help to relay the given topic. Some approaches are extremely literal because the topic dictates a more literal approach, where as a topic like 'Identity Theft' isn't so straight forward. A criminal can steal your identity in a variety of ways so you don't want to focus on any one specific criminal method, rather you want to relay to the viewer the overarching idea of what 'Identity Theft' is all about and that is how I approached it. A thief nabbing your ID and taking off with it.